For commercial photographers

Make full sense of your commercial catalog

Photoreka is a suite of smart tools built for the way commercial photographers actually work. Search your archive from a client brief, score shots for commercial intent, and assemble client-ready decks in minutes. From the selects of a campaign to the stock library you sell from.

AI curation built for commercial work★★★★★
  • Fashion
  • Architecture
  • Lifestyle
  • Product
  • Wedding

Genres

Built for every commercial genre

Different briefs, different eyes. Photoreka adapts its scoring and curation to the commercial work you actually shoot — so the right frames rise to the top, whatever the assignment.

  • Fashion

    Cut editorial and lookbook shoots down to the frames with the strongest styling, pose, and light — before the retouch queue.

    • Editorial
    • Lookbook
    • Campaign
  • Architecture

    Surface the cleanest lines, best verticals, and most sellable angles across an interiors or exteriors set in seconds.

    • Interiors
    • Real estate
    • Spaces
  • Lifestyle

    Find the authentic, in-the-moment frames brands buy — candid warmth scored above the staged and the stiff.

    • Candid
    • Brand
    • Stock
  • Product

    Rank shots on subject clarity and commercial intent, so the packshot that actually converts rises to the top.

    • Packshot
    • E-commerce
    • Catalog
  • Wedding

    After the first pass, turn the keepers into a tight, sequenced gallery — and an album that tells the day in order.

    • Gallery
    • Album
    • Delivery

AI tools

AI tools that move commercial work forward

Score for commercial intent, build client-ready selections, and understand which of your styles actually lands the job — all on top of your existing library.

Score every frame the way a client would — then rank the set automatically.

  • Swaps in subject clarity and commercial intent scores
  • Rank a full shoot by what's actually sellable
  • Surface the packshot or hero frame without hunting

Turn a shoot into a client-ready, sequenced selection in minutes.

  • Score across artistic and commercial dimensions
  • Coherence modes: visual, chromatic, narrative…
  • Let AI sequence the deck for a clean pitch flow

Talk to your archive to build selects and get an honest second eye.

  • Ask for the best frames of a style, product or setup
  • Get evidence-based critique before you send to a client
  • Assemble curated selections conversationally

Understand which of your styles actually lands the job.

  • Surface recurring looks, palettes and framing habits
  • See your commercial signature from the outside
  • Spot the gaps between what you shoot and what sells

Navigate a big stock library as a map, not an endless grid.

  • Cluster similar frames across thousands of shots
  • Spot near-duplicates and over-shot setups fast
  • Rediscover sellable frames buried in the archive

Import

Bring in work from wherever it lives

Campaigns, stock, client galleries — Photoreka connects to the sources you already use. Import from Lightroom, Google Photos, Dropbox, or local files and start curating with AI immediately.

Local Files

Upload a shoot directly from your computer. Supports all major image formats (JPEG, PNG, TIFF).

Available Now

Google Photos

Sync client galleries and shared libraries with one click. Keep campaigns organized across platforms.

Available Now

Adobe Lightroom

Connect directly with your Lightroom Classic catalog through our official plugin.

Available Now

Dropbox

Sync Dropbox delivery folders directly with Photoreka. Works with any structure you already use.

Available Now

Official Plugin

Straight from your catalog

Commercial work lives in Lightroom Classic — so Photoreka meets it there. Sync a shoot, search it by brief, and push your selects to Photoreka without breaking the delivery workflow your clients already expect.

Free with Photoreka account
  • Sync a full shoot or a single campaign
  • Search by brief in natural language
  • One-click selects transfer to Photoreka
  • Fits your existing client delivery flow
  • Lightroom Classic 13.0+ · RAW, JPEG, PNG, TIFF

FAQ

Questions from commercial photographers

How Photoreka fits into a paid, deadline-driven workflow

Photoreka helps you curate faster on paid work. It scores your frames for commercial intent and subject clarity, ranks a shoot by what's actually sellable, lets you search an archive from a client brief in natural language, and assembles sequenced, client-ready selections — across fashion, architecture, lifestyle, product, and wedding work.

Every photo is scored 1–10 on 8 criteria. Commercial mode keeps aesthetics, composition, storytelling and originality, and swaps two of the artistic criteria (message and visual games) for subject clarity — how clean and readable the main subject is — and commercial intent — how usable a frame is for a brand, catalog, or campaign. That means a clean, clearly readable packshot ranks above a moody frame that would never pass a client review.

Yes. Commercial scoring ranks every frame of a product shoot on subject clarity and commercial intent, so the cleanest, most usable packshots rise to the top. Near-duplicate detection flags the near-identical frames from each setup, so you can cut the redundant ones in minutes instead of comparing them by hand.

Yes, for the selection step. Commercial intent scoring shows which frames are most usable for brands, catalogs, and campaigns, and you can search your archive with a buyer-style brief to see what you already have. Photoreka doesn't write or export stock keywords or IPTC metadata, so keywording and uploading stay in your usual tools.

Yes, once the first pass is done. Filter the shoot with your usual tool (Aftershoot, Imagen or Lightroom's Assisted Culling take care of blur, blinks and duplicates), then bring the keepers: Photoreka ranks them by commercial intent and storytelling, helps you sequence the gallery, and catches the near-duplicates that slipped through. A stock library works too — up to 50,000 photos of the curated work you actually sell from.

No. Photoreka only analyzes, organizes, and curates your existing photographs. It never generates synthetic images or edits your files. It's a curation engine that works alongside your editing and delivery tools — not a replacement for them.

You do — 100%. We only store reduced versions of your images to power search and curation, analyzed under agreements that prevent retaining or reusing your photos. Your work is never shared, and you keep full rights and client confidentiality.

Yes. During the early access phase a free photo package and usage credits are available. Analyzing a batch requires a single payment, after which most tools are free within daily limits, or unlimited with credits.

Your next brief is already in your archive.

Search it, score it, and send the client a selection — try it on the commercial demo catalog.